1 thought on “how do you buy jewelry wholesale Accelerate the transformation of Zhenping's jade carving industry into the jade cultural industry”
Joel
gator jewelry wholesale The People's Government of Zhenping County International Yucheng The works of white crystal works "Thousand Hands Guanyin" Zhenping County is located in the southwestern part of Henan Province. In the Han Dynasty, Niyang and Anzhong Hou State were set up in the Han Dynasty. The three years of Jin Aizong was renamed Zhenping County for three years (1226 AD). Zhenping County has won the "Chinese Jewelry and Jade Jewelry Featured Industrial Base", "Hometown of Chinese Jade Carving", "National Cultural Industry Demonstration Base", "Henan Provincial Cultural Reform and Development Pilot Zone", and "Henan Cultural Industry Demonstration Park" Waiting for honorary titles, in 2008, Zhenping Jade Carving was included in the national intangible cultural heritage protection list. In 2010, Zhenping Jade Carving was awarded the "China's New City Business Card". . Planning integration promotes breakthroughs 2006 The Jewelry and Jewelry Headplacement Industry Association will determine Henan Zhenping as the foundation of the specialty industry. Zhenping pays great attention to this golden signboard. Over the past six years, the Zhenping County Party Committee and County Government have always regarded industrial base construction as a rare opportunity, core tasks and specific grasps for promoting jade culture and strengthening the jade industry. Sexual work. 1 is a high starting point planning plan. The construction of the industrial base and the jade cultural pilot zone, hire the Peking University Cultural Industry Research Institute for overall planning, and determine the development positioning of the "China Jade Capital", the overall layout of "one heart" and "creative leadership, industrial support, project projects, projects, projects, projects, projects The idea of driving and cultural injection "has launched the core area of 5 square kilometers in the industry in advance. The second is the implementation of the project. Starting from the combination of cultural and industry, the planning packaging involves 70 major projects including infrastructure construction, cultural service system construction, industrial coordination and integration, jade culture theme tourism, and brand system construction, and the budget investment is 12 billion yuan. Among them, the International Jade City, with jade culture display, jade carving boutique sales and tourism shopping parks as the basic positioning, with a total investment of 3 billion yuan, covering an area of 1,300 acres. The overall building is the Ming and Qing style. Business and being rated as a 4A -level tourist attraction. The Creative Park of the Jade Carving Master is planned and designed by the Jiangsu Ancient Construction Planning Institute in accordance with the Jiangnan garden style and the 4A -level scenic spot standard. It covers an area of 600 acres. At present, the demonstration workshop and jade cultural exchange center have been basically completed. The source of the world's jade is a project that we plan for expanding the source of the jade material. It is planned and designed by Tsinghua University to use the style of the Han Dynasty and the jade material park as the basic positioning. 10 commercial homes including Hetian Yuyuan were completed. A relocation and expansion project that was launched according to the needs of the construction area of the test area was designed by Tongji University. The overall shape is "Jade Jade". The concept of space for Chinese gardens is the main window of promoting the light of Chinese jade culture and showing the charm of the hometown of Chinese jade carving. The Jade Carving Bay Business City organically integrates architectural art and cultural connotation, and integrates traditional elements such as the shape of Hetai's style. Urban complex, with a total investment of 1.8 billion yuan. In addition, projects such as Central Plains Stone Carving City, Jade Carving Vocational College, Jade Carving Industrial Park, Jade Culture Comprehensive Service Center, and Shifo Temple Ancient Town are also promoting in an orderly manner. The creative park of Chinese jade carving master three is to strengthen cultural injection and publicity. Establish a county Baoyu Association and Jade Cultural Research Society, deeply tap and organize Zhenping jade carving culture, and injecting and strengthening cultural injection in jade carving techniques, the improvement of jade carving craftsmanship, and focusing on the combination of Chinese and Western culture, the combination of ancient and modern culture, the combination of national culture, Buddhist culture The combination of Taoism culture has formed a unique artistic style of coexistence, Chinese and foreign compatibility, and diversity, and a number of excellent works have emerged. It has won awards in national competitions, highlighting the characteristics and charm of Zhenping jade carvings. Edit Publishing "Zhenping Jade Joy" and "Yuxiang Qianqiu" and other monographs. Cooperate with the Chinese Jewelry and Jade Jewelry Industry Association to organize the Jade Culture Summit Forum to promote and popularize advanced creative concepts and processing skills. Founded the "Zhenping Jade Culture" magazine, set up a Chinese jade capital website, jointly filmed the jade culture theme film "Shifo Town", and the TV series "Jingwei Tiandi" premiered on CCTV. In collaboration with CCTV's "Ancient Chinese Town", "Popular Fashion" and the Dahe News "Heavy Henan" and other columns, it launched a number of special reports of Zhenpingyu culture. Fourth is to focus on brand building.实施品牌带动战略，在名企品牌打造上，培育了“玉神”、“神圣”、“开元”、“醒石”、“三富”、“玉之魂”、“博奥”、“博"Chan" "well -known brands. In the cultivation of famous teachers brands, the introduction and cultivation planning of jade cultural talents is specially formulated, the jade cultural talent pool is established, and classification management is implemented. Relying on the county Gongmei School and 18 short training classes, more than 1,000 junior and middle -level talents are trained an annual average. Every two years of selection of jade carving creation, and a total of more than 150 new stars of jade carving creation, most of them have become backbone forces and leaders supporting the Zhenping jade carving industry. Organize jade carving practitioners to participate in various academic seminars and high -quality exhibition and evaluation activities, and guide senior titles such as the master of arts and crafts and the master of jade carving. At present, there are 2 folk art masters named by the United Nations Education Organization, 1 national master and beauty master, 15 jade carving masters, 3 young jade carving artists, 42 provincial arts and crafts masters, and jade carvings 90 People, more than 1,000 junior and intermediate craftsmen and more than 5,000 technical talents, a number of rookie teachers stand out. 2011 days of work prize "Spring" Five is to strengthen market rectification. In order to promote the upgrade of the jade carving professional market and standardize operations, we have grasped market construction, grasped market improvement, and focused on the transformation and construction of the top ten professional markets. Among them, Yuboyuan Market absorbs more than 1,000 dealers in Guangdong, Hubei, Liaoning, Anhui and other places. Essence Yushuzhuang's small pendant wholesale market covers an area of more than 20 acres and absorbs more than 2,000 dealers. It mainly operates nearly a thousand varieties such as jade bracelets, birds, beasts, characters, jewelry, and zodiac signs. Wanyu Market is a jade carving boutique supermarket equipped with facilities such as central air -conditioning and rolling elevators, which can accommodate 2,000 fixed stalls. The Dugu Market is a professional market planned to improve the influence of Nanyang Dushan jade. It has 280 booths. In terms of market management, we have prepared market layout planning, vigorously developed professional markets, formulated market centralized rectification plans, and gradually improved the market self -discipline mechanism and integrity system. Preliminary results. Is to optimize the development environment. Applications were submitted to the Nanyang Municipal Party Committee and Municipal Government, which issued an opinion on accelerating the development of the jade carving industry. Integrate the functions of the management departments such as the Jade Carving Bureau, and set up the management committee of the Jade Cultural Development Pilot Zone with the deputy department -level specifications to uniformly coordinate and guide the development of the jade cultural industry. Exploring the improvement of tax collection methods. Investment of 320 million yuan new reconstruction test area road 46.2 kilometers, greening and landscaping 230,000 square meters, setting up 60 large -scale publicity advertisements, and starting the work of Zhaohe theme park, logistics center construction, Zhaohe governance, and 4A -level scenic spot creation. , Effectively improved the software and hard environment of the development of the jade carving industry. The scenery of Shifo Temple Jade Eagle Bay . Seizing opportunities to promote development The six -year hard exploration and practice, unremitting efforts and thinking, we deeply feel that Zhenping builds jewelry jewelry characteristic industrial bases in Zhenping There are both unique advantages and rare opportunities, but also facing new challenges and pressure. The advantages are roughly in the following aspects: 1 is the heavy cultural heritage.镇平玉雕加工的历史最早可上溯至夏王朝的“圭形带穿玉铲”，5000多年的发展史可用四句话概括，即“始于夏商、兴于汉唐、精于明清、 Progressive today. " During the Spring and Autumn Period and the Warring States Period, Zhen Pingyu's processing and applications were very wide. During the Han and Tang dynasties, Zhenping was "10,000 households of firewood, Zhu Sandan, and Yulu Jiyi", "Zhenzhu Langya, full of quadruples, carving and hunting, gold and silver Lin Lang". At the end of the Qing Dynasty and the beginning of the Republic of China, he took the Yongjia as an outstanding representative. Zhenping jade carving craftsmanship gradually developed towards the three -dimensional circle carving and realistic direction, and there were new types of works such as characters, flowers, birds, furnace bottles. Essence After the founding of the People's Republic of China, counties and townships have set up 7 jade factories one after another, with a maximum of 4,000 employees. In 1992, Zhenping held the first session of jade carving in the country, and Zhenping Jade Carving entered a new stage of development. The historical heritage is orderly and the cultural heritage is deep, which is unparalleled elsewhere. I is a solid foundation for the industrial foundation. At present, Zhenping Jade Carving has been processed throughout more than 100 administrative villages in 16 townships in the county, including 50 professional villages, nearly 20,000 jade carvings, with 10 large jade carving professional markets, various types of jade carving boutique stores and booths. Basically formed a large -scale enterprise as the dragon head, processing communities and professional markets as the dragon body, and professional villages and professional households as dragon tails, integrating raw materials purchase, talent training, design and development, carving processing, display sales, cultural boost, brand brand, brand, brand Strategic, festival promotion, quality testing, tourism, tourism, publicity and promotion, a relatively complete industrial system. The average annual transaction value is 20 billion yuan. three is the beauty of the world. Zhenping has established a relatively stable cooperative relationship with most of the jade materials origin. White jade, Afghanistan white jade, Canadian jasper, processing more than 100 varieties of jade materials. In particular, Zhenping is 26 kilometers away from Nanyang Dushan Jade Mine, and there are convenient conditions for mining and processing Dushan Jade. Dushan Jade, as the unique jade variety of Nanyang, is dense, delicate, tough, gentle, smooth, and like grease, rich in color. It is known as "multi -color jade". It is one of the four famous jade in China. 200,000 tons is an important jade raw material for Zhenping Jade Carving. Fourth, there are many employees. There are 300,000 jade carving employees in the county, of which nearly 100,000 people outside the county are not only Zhenping, but also exported a large number of middle and senior talents for the development of jade culture industries including Guangdong Sihui, Yunnan Ruili and other places. In the Sihui of Guangdong alone, there are nearly 40,000 people in Zhenping jade carvings. At present, Zhenping jade carving practitioners account for 60 % to 70 % of the national jade carving practitioners. Five is unique artistic style. Zhenping jade carvings have widely absorbed the length of the craftsmanship of Beijing -Tianjin, Suzhou, Hangzhou, and Lingnan. The inside carving and transparent carvings are the fundamental characteristics, forming a central style of natural beauty, creativity, and skills. The creative field includes eight major types such as ornaments, pendants, and accessories. The genre involves more than 1,000 varieties of more than 10 categories such as characters, landscapes, flowers, birds, historical stories, and realistic freehands. In particular, the rural mountain carving, black and white figure carving, ecological pretty sculpture, etc., are unique to the type and style of Zhenping jade carvings. The masterpieces have won awards in national competitions. In 2008, Zhenping Jade Carving was included in the National Intangible Cultural Heritage Protection List. Is are greater support. The development of Zhenping's jade carving industry has risen to the provincial level. Lu Zhangong, Secretary of the Henan Provincial Party Committee, clearly requires that the Zhenping jade carving industry should "cultivate the market, develop bases, tap cultural connotation, enhance artistic standards, and display the image of Henan." Wang Yuxian, Secretary of the New Zhenping County Party Committee, put forward the development goal of "China's first and the world's only", and the county's strength to become bigger and stronger. industry. The renderings of the ancient building hall of Yuyuan in the world The appearance of Master Park Seven is obvious location advantage. Zhenping is generally located in the geometric center of the three major urban agglomerations of Zhengzhou, Wuhan, and Xi'an. Products quickly gather and spread. of course, at this level of the country, evaluating the Zhenping jade carving industry from the perspective of culture, the most prominent problem is that it is not strong, large but not specialty, unsatisfactory, big but not good. 1 is low in industrial levels. From the perspective of the industrial chain, lack of high value -added links such as jade auction, creative planning, and packaging design. From the perspective of grade, there are mostly large roads, there are many imitation products, and there are few works with certain artistic standards and cultural connotations, and there are particularly lack of master's works on the market. is relatively weak to study. The research on the development of the jade culture industry is not deeply specific, how cultural and industry integration, process technology research, modern science and technology use, network transmission, jade cultural industry and tourism city construction interact, including the planning and planning of the jade cultural industry and capital operation. Really breaking the question. three is limited brand impact. Except for "Jade God", "Bo Han", "Kaiyuan" and other trademarks, most products do not have their own packaging and trademarks. Fourth, there are fewer large -scale enterprises. Most of them are processed by small workshops. Except for Kaiyuan Yuye, Jade God Company, and Sacred Companies, the number of large -scale mass production of ornaments is small. Five is that the market is not standardized. At present, the positioning of some jade carving markets in Zhenping is not accurate enough, the management level is low, the operating order is poor, and the operating products are messy. To a certain extent, it has affected the reputation of the Zhenping jade carving market. Is are not high quality. There are only more than 2,000 jade carving practitioners who have undergone systematic training, which are not one -tenth of the county employees. There are fewer masters with high education and high vocational titles. This is the core factor restricting the upgrade of the jade carving of the jade carving. Seven is weak basic functions. Hardware construction lags, the software is slower, and the complete industrial service system and chain operation network has not been established. three. Create jade to promote the transformation The current and future periods, we will aim to create Chinese jade as the goal, create a national cultural industry demonstration park as the starting point, adhere to creativity leadership, industrial support, project drive , Culture injection, strive to promote the in -depth integration of jade culture and jade industry, jade industry and tourism industry, and three -industry services, promote the upgrade of the Zhenping jade carving industry, accelerate the transformation of the jade culture industry, and strive to build Zhenping into the largest domestic scale in China. The jade product processing and sales base and the jade culture research and communication center lead the development direction of China's jade culture industry. Yushuzhuang Market Yuboyuan Market 1. Industrial upgrading promotion transformation is to strengthen strategic research. With the help of high -end intelligence such as the Development Research Center of the State Council, the National Development and Reform Commission, and the Ministry of Culture, absorb advanced concepts, draw on the experience of Qujiang, and strengthen issues that have issued the problems of Zhenpingyu's cultural industry, product adjustment, infrastructure, industrial collaboration, brand cultivation, capital operation and other issues. In -depth research, based on the planning outline of Beida University as a roadmap to improve the industrial planning and special planning. In particular, we must strengthen the research of culture, industry, market and industry, and determine the breakthrough and entry point of the jade carving industry to upgrade to the jade culture industry. Coordinate the development of the ancient town and core area of Shifo Temple, and promote the reasonable division of labor in the core area and the radiation zone. It is to speed up the project construction. The 70 projects planned to implement the "four one" working mechanism, namely one project, a leader of a county, a responsible unit, a set of work teams, and one assessment method. For projects such as the International Jade City, the World Yuyuan, Master Creative Park, Central Plains Stone Carving City, Jade Culture Theme Park, Jade Cultural Museum relocated construction, Jade Carving Bay Trading City and other projects to strengthen coordination services to accelerate engineering progress; study preferential policies, support the market develop. For the preparation projects such as the Jade Carving Academy, Jade Cultural Research Institute, Jade Carving Industrial Park, and Jade Culture Comprehensive Service Center, carry out special investment promotion, implement the elements of construction; speed up planning and design, and strive to start as soon as possible. Actively plan jade carving packaging and processing tool markets, intangible cultural heritage protection centers, jade culture theme hotels, industrial linkage R
gator jewelry wholesale The People's Government of Zhenping County
International Yucheng
The works of white crystal works "Thousand Hands Guanyin"
Zhenping County is located in the southwestern part of Henan Province. In the Han Dynasty, Niyang and Anzhong Hou State were set up in the Han Dynasty. The three years of Jin Aizong was renamed Zhenping County for three years (1226 AD). Zhenping County has won the "Chinese Jewelry and Jade Jewelry Featured Industrial Base", "Hometown of Chinese Jade Carving", "National Cultural Industry Demonstration Base", "Henan Provincial Cultural Reform and Development Pilot Zone", and "Henan Cultural Industry Demonstration Park" Waiting for honorary titles, in 2008, Zhenping Jade Carving was included in the national intangible cultural heritage protection list. In 2010, Zhenping Jade Carving was awarded the "China's New City Business Card".
. Planning integration promotes breakthroughs
2006 The Jewelry and Jewelry Headplacement Industry Association will determine Henan Zhenping as the foundation of the specialty industry. Zhenping pays great attention to this golden signboard. Over the past six years, the Zhenping County Party Committee and County Government have always regarded industrial base construction as a rare opportunity, core tasks and specific grasps for promoting jade culture and strengthening the jade industry. Sexual work.
1 is a high starting point planning plan. The construction of the industrial base and the jade cultural pilot zone, hire the Peking University Cultural Industry Research Institute for overall planning, and determine the development positioning of the "China Jade Capital", the overall layout of "one heart" and "creative leadership, industrial support, project projects, projects, projects, projects, projects The idea of driving and cultural injection "has launched the core area of 5 square kilometers in the industry in advance.
The second is the implementation of the project. Starting from the combination of cultural and industry, the planning packaging involves 70 major projects including infrastructure construction, cultural service system construction, industrial coordination and integration, jade culture theme tourism, and brand system construction, and the budget investment is 12 billion yuan. Among them, the International Jade City, with jade culture display, jade carving boutique sales and tourism shopping parks as the basic positioning, with a total investment of 3 billion yuan, covering an area of 1,300 acres. The overall building is the Ming and Qing style. Business and being rated as a 4A -level tourist attraction. The Creative Park of the Jade Carving Master is planned and designed by the Jiangsu Ancient Construction Planning Institute in accordance with the Jiangnan garden style and the 4A -level scenic spot standard. It covers an area of 600 acres. At present, the demonstration workshop and jade cultural exchange center have been basically completed. The source of the world's jade is a project that we plan for expanding the source of the jade material. It is planned and designed by Tsinghua University to use the style of the Han Dynasty and the jade material park as the basic positioning. 10 commercial homes including Hetian Yuyuan were completed. A relocation and expansion project that was launched according to the needs of the construction area of the test area was designed by Tongji University. The overall shape is "Jade Jade". The concept of space for Chinese gardens is the main window of promoting the light of Chinese jade culture and showing the charm of the hometown of Chinese jade carving. The Jade Carving Bay Business City organically integrates architectural art and cultural connotation, and integrates traditional elements such as the shape of Hetai's style. Urban complex, with a total investment of 1.8 billion yuan. In addition, projects such as Central Plains Stone Carving City, Jade Carving Vocational College, Jade Carving Industrial Park, Jade Culture Comprehensive Service Center, and Shifo Temple Ancient Town are also promoting in an orderly manner.
The creative park of Chinese jade carving master
three is to strengthen cultural injection and publicity. Establish a county Baoyu Association and Jade Cultural Research Society, deeply tap and organize Zhenping jade carving culture, and injecting and strengthening cultural injection in jade carving techniques, the improvement of jade carving craftsmanship, and focusing on the combination of Chinese and Western culture, the combination of ancient and modern culture, the combination of national culture, Buddhist culture The combination of Taoism culture has formed a unique artistic style of coexistence, Chinese and foreign compatibility, and diversity, and a number of excellent works have emerged. It has won awards in national competitions, highlighting the characteristics and charm of Zhenping jade carvings. Edit Publishing "Zhenping Jade Joy" and "Yuxiang Qianqiu" and other monographs. Cooperate with the Chinese Jewelry and Jade Jewelry Industry Association to organize the Jade Culture Summit Forum to promote and popularize advanced creative concepts and processing skills. Founded the "Zhenping Jade Culture" magazine, set up a Chinese jade capital website, jointly filmed the jade culture theme film "Shifo Town", and the TV series "Jingwei Tiandi" premiered on CCTV. In collaboration with CCTV's "Ancient Chinese Town", "Popular Fashion" and the Dahe News "Heavy Henan" and other columns, it launched a number of special reports of Zhenpingyu culture.
Fourth is to focus on brand building.实施品牌带动战略，在名企品牌打造上，培育了“玉神”、“神圣”、“开元”、“醒石”、“三富”、“玉之魂”、“博奥”、“博"Chan" "well -known brands. In the cultivation of famous teachers brands, the introduction and cultivation planning of jade cultural talents is specially formulated, the jade cultural talent pool is established, and classification management is implemented. Relying on the county Gongmei School and 18 short training classes, more than 1,000 junior and middle -level talents are trained an annual average. Every two years of selection of jade carving creation, and a total of more than 150 new stars of jade carving creation, most of them have become backbone forces and leaders supporting the Zhenping jade carving industry. Organize jade carving practitioners to participate in various academic seminars and high -quality exhibition and evaluation activities, and guide senior titles such as the master of arts and crafts and the master of jade carving. At present, there are 2 folk art masters named by the United Nations Education Organization, 1 national master and beauty master, 15 jade carving masters, 3 young jade carving artists, 42 provincial arts and crafts masters, and jade carvings 90 People, more than 1,000 junior and intermediate craftsmen and more than 5,000 technical talents, a number of rookie teachers stand out.
2011 days of work prize "Spring"
Five is to strengthen market rectification. In order to promote the upgrade of the jade carving professional market and standardize operations, we have grasped market construction, grasped market improvement, and focused on the transformation and construction of the top ten professional markets. Among them, Yuboyuan Market absorbs more than 1,000 dealers in Guangdong, Hubei, Liaoning, Anhui and other places. Essence Yushuzhuang's small pendant wholesale market covers an area of more than 20 acres and absorbs more than 2,000 dealers. It mainly operates nearly a thousand varieties such as jade bracelets, birds, beasts, characters, jewelry, and zodiac signs. Wanyu Market is a jade carving boutique supermarket equipped with facilities such as central air -conditioning and rolling elevators, which can accommodate 2,000 fixed stalls. The Dugu Market is a professional market planned to improve the influence of Nanyang Dushan jade. It has 280 booths. In terms of market management, we have prepared market layout planning, vigorously developed professional markets, formulated market centralized rectification plans, and gradually improved the market self -discipline mechanism and integrity system. Preliminary results.
Is to optimize the development environment. Applications were submitted to the Nanyang Municipal Party Committee and Municipal Government, which issued an opinion on accelerating the development of the jade carving industry. Integrate the functions of the management departments such as the Jade Carving Bureau, and set up the management committee of the Jade Cultural Development Pilot Zone with the deputy department -level specifications to uniformly coordinate and guide the development of the jade cultural industry. Exploring the improvement of tax collection methods. Investment of 320 million yuan new reconstruction test area road 46.2 kilometers, greening and landscaping 230,000 square meters, setting up 60 large -scale publicity advertisements, and starting the work of Zhaohe theme park, logistics center construction, Zhaohe governance, and 4A -level scenic spot creation. , Effectively improved the software and hard environment of the development of the jade carving industry.
The scenery of Shifo Temple Jade Eagle Bay
. Seizing opportunities to promote development
The six -year hard exploration and practice, unremitting efforts and thinking, we deeply feel that Zhenping builds jewelry jewelry characteristic industrial bases in Zhenping There are both unique advantages and rare opportunities, but also facing new challenges and pressure. The advantages are roughly in the following aspects:
1 is the heavy cultural heritage.镇平玉雕加工的历史最早可上溯至夏王朝的“圭形带穿玉铲”，5000多年的发展史可用四句话概括，即“始于夏商、兴于汉唐、精于明清、 Progressive today. " During the Spring and Autumn Period and the Warring States Period, Zhen Pingyu's processing and applications were very wide. During the Han and Tang dynasties, Zhenping was "10,000 households of firewood, Zhu Sandan, and Yulu Jiyi", "Zhenzhu Langya, full of quadruples, carving and hunting, gold and silver Lin Lang". At the end of the Qing Dynasty and the beginning of the Republic of China, he took the Yongjia as an outstanding representative. Zhenping jade carving craftsmanship gradually developed towards the three -dimensional circle carving and realistic direction, and there were new types of works such as characters, flowers, birds, furnace bottles. Essence After the founding of the People's Republic of China, counties and townships have set up 7 jade factories one after another, with a maximum of 4,000 employees. In 1992, Zhenping held the first session of jade carving in the country, and Zhenping Jade Carving entered a new stage of development. The historical heritage is orderly and the cultural heritage is deep, which is unparalleled elsewhere.
I is a solid foundation for the industrial foundation. At present, Zhenping Jade Carving has been processed throughout more than 100 administrative villages in 16 townships in the county, including 50 professional villages, nearly 20,000 jade carvings, with 10 large jade carving professional markets, various types of jade carving boutique stores and booths. Basically formed a large -scale enterprise as the dragon head, processing communities and professional markets as the dragon body, and professional villages and professional households as dragon tails, integrating raw materials purchase, talent training, design and development, carving processing, display sales, cultural boost, brand brand, brand, brand Strategic, festival promotion, quality testing, tourism, tourism, publicity and promotion, a relatively complete industrial system. The average annual transaction value is 20 billion yuan.
three is the beauty of the world. Zhenping has established a relatively stable cooperative relationship with most of the jade materials origin. White jade, Afghanistan white jade, Canadian jasper, processing more than 100 varieties of jade materials. In particular, Zhenping is 26 kilometers away from Nanyang Dushan Jade Mine, and there are convenient conditions for mining and processing Dushan Jade. Dushan Jade, as the unique jade variety of Nanyang, is dense, delicate, tough, gentle, smooth, and like grease, rich in color. It is known as "multi -color jade". It is one of the four famous jade in China. 200,000 tons is an important jade raw material for Zhenping Jade Carving.
Fourth, there are many employees. There are 300,000 jade carving employees in the county, of which nearly 100,000 people outside the county are not only Zhenping, but also exported a large number of middle and senior talents for the development of jade culture industries including Guangdong Sihui, Yunnan Ruili and other places. In the Sihui of Guangdong alone, there are nearly 40,000 people in Zhenping jade carvings. At present, Zhenping jade carving practitioners account for 60 % to 70 % of the national jade carving practitioners.
Five is unique artistic style. Zhenping jade carvings have widely absorbed the length of the craftsmanship of Beijing -Tianjin, Suzhou, Hangzhou, and Lingnan. The inside carving and transparent carvings are the fundamental characteristics, forming a central style of natural beauty, creativity, and skills. The creative field includes eight major types such as ornaments, pendants, and accessories. The genre involves more than 1,000 varieties of more than 10 categories such as characters, landscapes, flowers, birds, historical stories, and realistic freehands. In particular, the rural mountain carving, black and white figure carving, ecological pretty sculpture, etc., are unique to the type and style of Zhenping jade carvings. The masterpieces have won awards in national competitions. In 2008, Zhenping Jade Carving was included in the National Intangible Cultural Heritage Protection List.
Is are greater support. The development of Zhenping's jade carving industry has risen to the provincial level. Lu Zhangong, Secretary of the Henan Provincial Party Committee, clearly requires that the Zhenping jade carving industry should "cultivate the market, develop bases, tap cultural connotation, enhance artistic standards, and display the image of Henan." Wang Yuxian, Secretary of the New Zhenping County Party Committee, put forward the development goal of "China's first and the world's only", and the county's strength to become bigger and stronger. industry.
The renderings of the ancient building hall of Yuyuan in the world
The appearance of Master Park
Seven is obvious location advantage. Zhenping is generally located in the geometric center of the three major urban agglomerations of Zhengzhou, Wuhan, and Xi'an. Products quickly gather and spread.
of course, at this level of the country, evaluating the Zhenping jade carving industry from the perspective of culture, the most prominent problem is that it is not strong, large but not specialty, unsatisfactory, big but not good.
1 is low in industrial levels. From the perspective of the industrial chain, lack of high value -added links such as jade auction, creative planning, and packaging design. From the perspective of grade, there are mostly large roads, there are many imitation products, and there are few works with certain artistic standards and cultural connotations, and there are particularly lack of master's works on the market.
is relatively weak to study. The research on the development of the jade culture industry is not deeply specific, how cultural and industry integration, process technology research, modern science and technology use, network transmission, jade cultural industry and tourism city construction interact, including the planning and planning of the jade cultural industry and capital operation. Really breaking the question.
three is limited brand impact. Except for "Jade God", "Bo Han", "Kaiyuan" and other trademarks, most products do not have their own packaging and trademarks.
Fourth, there are fewer large -scale enterprises. Most of them are processed by small workshops. Except for Kaiyuan Yuye, Jade God Company, and Sacred Companies, the number of large -scale mass production of ornaments is small.
Five is that the market is not standardized. At present, the positioning of some jade carving markets in Zhenping is not accurate enough, the management level is low, the operating order is poor, and the operating products are messy. To a certain extent, it has affected the reputation of the Zhenping jade carving market.
Is are not high quality. There are only more than 2,000 jade carving practitioners who have undergone systematic training, which are not one -tenth of the county employees. There are fewer masters with high education and high vocational titles. This is the core factor restricting the upgrade of the jade carving of the jade carving.
Seven is weak basic functions. Hardware construction lags, the software is slower, and the complete industrial service system and chain operation network has not been established.
three. Create jade to promote the transformation
The current and future periods, we will aim to create Chinese jade as the goal, create a national cultural industry demonstration park as the starting point, adhere to creativity leadership, industrial support, project drive , Culture injection, strive to promote the in -depth integration of jade culture and jade industry, jade industry and tourism industry, and three -industry services, promote the upgrade of the Zhenping jade carving industry, accelerate the transformation of the jade culture industry, and strive to build Zhenping into the largest domestic scale in China. The jade product processing and sales base and the jade culture research and communication center lead the development direction of China's jade culture industry.
Yushuzhuang Market
Yuboyuan Market
1. Industrial upgrading promotion transformation
is to strengthen strategic research. With the help of high -end intelligence such as the Development Research Center of the State Council, the National Development and Reform Commission, and the Ministry of Culture, absorb advanced concepts, draw on the experience of Qujiang, and strengthen issues that have issued the problems of Zhenpingyu's cultural industry, product adjustment, infrastructure, industrial collaboration, brand cultivation, capital operation and other issues. In -depth research, based on the planning outline of Beida University as a roadmap to improve the industrial planning and special planning. In particular, we must strengthen the research of culture, industry, market and industry, and determine the breakthrough and entry point of the jade carving industry to upgrade to the jade culture industry. Coordinate the development of the ancient town and core area of Shifo Temple, and promote the reasonable division of labor in the core area and the radiation zone.
It is to speed up the project construction. The 70 projects planned to implement the "four one" working mechanism, namely one project, a leader of a county, a responsible unit, a set of work teams, and one assessment method. For projects such as the International Jade City, the World Yuyuan, Master Creative Park, Central Plains Stone Carving City, Jade Culture Theme Park, Jade Cultural Museum relocated construction, Jade Carving Bay Trading City and other projects to strengthen coordination services to accelerate engineering progress; study preferential policies, support the market develop. For the preparation projects such as the Jade Carving Academy, Jade Cultural Research Institute, Jade Carving Industrial Park, and Jade Culture Comprehensive Service Center, carry out special investment promotion, implement the elements of construction; speed up planning and design, and strive to start as soon as possible. Actively plan jade carving packaging and processing tool markets, intangible cultural heritage protection centers, jade culture theme hotels, industrial linkage R