2 thoughts on “What is the market prospects of the Chinese social e -commerce industry?”
Vernon
—— Original title: In 2019, the current market status and development trend of the Chinese social e -commerce industry analysis Facilized policies 5G technology promotion ushered in the new style of my country's social e -commerce development. In the past, the development of my country's social e -commerce companies has been in the ascendant, and a number of companies with huge potential for development have emerged. With the intensification of industry competition, the marginal effects of user growth brought about by social exchanges are gradually decreasing, which put forward more requirements for the refined operation and supply chain capacity of social e -commerce platforms. With the advancement of "Internet Entrepreneurship and Innovation", a new generation of information infrastructure such as 5G has accelerated the construction, and the social e -commerce industry has ushered in a new spring of growth. Recently, the General Office of the State Council issued the "Guiding Opinions on Promoting the Healthy Development of the Platform Economic Standards", pointing out that the platform economy is of great significance to build a modern economic system and promote high -quality development. The "Opinions" uses the word "new", namely "new organizational methods of productivity", "new economic development" and "new digital economy paradigm" to make top -level design on the platform economy, and encourage the development of new formats for platform economies to accelerate the cultivation of new new forms of economy growth point. This is a major opportunity for the economic development of the platform. As a new format of the platform economy, social e -commerce has stood on the new wind of growing up. 2019 Social e -commerce market in the middle of the state will break through 2 trillion as a new format. Social e -commerce is a network media based on social media or supporting social interaction. E -commerce for service. In recent years, the development of my country's social e -commerce companies has been in the ascendant, and a number of companies with huge potential for development have emerged. According to public statistics, the compound growth rate of my country's social e -commerce market in the past five years is 60%. In 2018 100 million yuan, reaching 2060.58 billion yuan, an increase of 63.2%year -on -year. The number of social e -commerce companies in my country has exceeded 500 million, and the number of employees exceeds 40 million. 2014-2019 Social e-commerce market-based models and growth conditions in China
n
-In 2019 Chinese social e -commerce employees statistics and forecasts
In production and distribution, social e -commerce has achieved iteration of traditional e -commerce models and became the main force of e -commerce innovation. The role of social e -commerce in promoting the innovation of mass entrepreneurship, promoting industrial upgrading, expanding the consumer market, and increasing employment cannot be underestimated. S social e -commerce its own advantages Compared with traditional e -commerce, social e -commerce has unique advantages such as experiential purchases, users' active sharing, and rich sales scenarios. Loved by young people. The development of social e -commerce, while reducing the cost of corporate marketing, has also made consumers more affordable. As we all know, in the traditional commodity circulation channels, marketing costs are relatively high, and these costs are ultimately paid by consumers. Today, with the popularity of mobile social applications, relying on consumer information resource sharing and developed logistics systems, merchants do not need to advertise on social e -commerce platforms, and they can larger business by sharing directly on social media. I. As the expression form of the platform economy, social e -commerce has obvious advantages in brand cultivation. In the past, cultivating a well -known brand in the traditional market took more than ten years or more, and the rise of social e -commerce has greatly accelerated this process. Many start -up brands and regional brands are "hidden in the deep mountains". After the spread of new media such as the live broadcast platform, they "become famous in the world in one fell swoop" in the short term. In view of the important role of the platform economy, including social e -commerce, in terms of optimizing resource allocation and promoting cross -border integration and development, the guidance issued by the State Council proposes to increase policy guidance, support, and guarantee Supervision, support the development of new formats and new models, promote the healthy growth of the platform's economy, and promote new development with new kinetic energy. Cofacious policies 5G technology promotes new air outlets S social e -commerce, which is essentially a kind of innovation in the marketing model and sales channels of the e -commerce industry. However, this model innovation is not unable to copy, and it is difficult to become the core competitiveness of the enterprise. For consumers, no matter what kind of marketing model of the enterprise adopts, the cost -effectiveness of goods and the efficiency of delivery services determine whether users can loyalty to the platform and whether they are willing to continue to buy. With the intensification of industry competition, the marginal effects of user growth brought about by social exchanges are gradually decreasing, which put forward more requirements for the refined operation and supply chain capacity of social e -commerce platforms. Therefore, strengthening brand management, improving quality control, improving service levels, improving user experience, and enhancing platform image has become a problem that must face the high -quality development of social e -commerce platforms. It can be said that the entire social e -commerce industry is experiencing the transformation from extensive growth to refined operations. The issuance of the State Council's guidance coincides with the time, creating a suitable development environment for social e -commerce. With the advancement of "Internet Entrepreneurship and Innovation", a new generation of information infrastructure such as 5G has accelerated the construction, and the social e -commerce industry has ushered in a new spring of growth. In more data sources and analysis, please refer to the "Analysis Report on the Market Prospects and Investment Strategic Planning of the Chinese Social E -commerce Industry Industry Industry in the Foresight Industry Research Institute". At the same time Solution such as declaration, industrial park planning, industrial investment promotion and other solutions.
First of all, there are many factors to consider the development prospects of an industry. To a certain extent, strictly speaking, e -commerce is not an industry, but a platform or a resource. Through Baidu, the concept of the industry refers to the organizational structure of the same nature in the national economy or other economic and social operating units or individual organizational structure systems. There are many forms of e -commerce, such as Taobao and JD. Many people can settle in and provide a platform and traffic resources for those who want to be an e -commerce. There are also WeChat social platforms, emerging groups of WeChat and purchasing personnel, and WeChat social platforms also provide platforms and resources for these. So e -commerce is not an industry, but a platform and resources. The e -commerce sells a lot, clothing, cosmetics, food, electrical appliances, etc. In fact, this is the industry segment, so you cannot talk about the e -commerce industry alone. Clothing is now relatively competitive, so the prospect of this industry is not too large, depending on how operations are operated, and some of our new industries, the industry and health series industry prospects are very large. The current pet supplies market is large, whether online or offline. The development prospects of the industry are good. Whether it is online or offline, it will be better, so it cannot be deemed to define the industry's development prospects of e -commerce separately. E -commerce is the best resource and platform provided by this society to the public. The mainstream platforms are mainly traditional e -commerce platforms, such as Taobao, JD.com, Pinduoduo, and social e -commerce platforms, such as Douyin, Kuaishou, etc. A relatively low platform, this will be a little easier, like JD.com and Tmall's entry fees are very high. For novices, if funds are not sufficient, it is not recommended to do it;
A relatively hot platform, but in the past, basically did it for many years on Taobao, and there were to deal with the tail goods. Everyone also knew that Pinduoduo was basically low -cost products. For novices, the competitive environment is too bad, it is not recommended to do it;
. The rest is Taobao. This platform has developed to the present, the rules are relatively complete, and the market tolerance is also very strong. There are low -end and middle and high -end, and the degree of user trust is relatively high. If you start with Taobao, you can better master the core gameplay of some e -commerce. It will be easier to do other platforms in the later stage. So traditional e -commerce platforms, choosing Taobao will be better The potential for social platforms is very good, and it is currently in a explosive period. For Douyin, the turnover of cargo transaction in 2020 is for 2020 Over 500 billion, it is more than three times in 2019. There are more opportunities to wait for digging , but the threshold for social e -commerce will be a bit higher. Not everyone is suitable for doing. What about it? Compared with traditional e -commerce, social e -commerce is more needed for one -handed supply.
It first compared to large anchors, some partners are difficult to talk about cooperation with some small sellers without experience and the foundation of the goods, and the high commission platforms such as Taobao Alliance and Selection Alliance are not so good There is no advantage in the price, and the profit space is small, so it is not recommended to choose. And as far as the live broadcast is concerned, the stability of the supply is also very important. The inventory of these platforms, including delivery time, after -sales, etc. It is a big problem. The most important thing for live broadcasts is word of mouth. Although traditional e -commerce will also burn through the traffic, as long as one model is bursting, the weight is up, even if the sales are not promoted, the sales volume is relatively stable.
The social e -commerce needs greater demand for traffic. I have seen many sellers promoting money on information flow and smashing money hard heaps. The input -output ratio is OK, how much it is smashed, so you don't have sufficient funds. You can't play this way of playing. Is a good anchor is important for social e -commerce, which is also the characteristics of social e -commerce, but good anchors are not so easy to find. Many people start broadcasting every day, but there are not many anchors with more flowing water every day, but there are not many anchors with more flowing water. And the ability to see the anchor.
—— Original title: In 2019, the current market status and development trend of the Chinese social e -commerce industry analysis Facilized policies 5G technology promotion ushered in the new style of my country's social e -commerce development. In the past, the development of my country's social e -commerce companies has been in the ascendant, and a number of companies with huge potential for development have emerged. With the intensification of industry competition, the marginal effects of user growth brought about by social exchanges are gradually decreasing, which put forward more requirements for the refined operation and supply chain capacity of social e -commerce platforms. With the advancement of "Internet Entrepreneurship and Innovation", a new generation of information infrastructure such as 5G has accelerated the construction, and the social e -commerce industry has ushered in a new spring of growth.
Recently, the General Office of the State Council issued the "Guiding Opinions on Promoting the Healthy Development of the Platform Economic Standards", pointing out that the platform economy is of great significance to build a modern economic system and promote high -quality development. The "Opinions" uses the word "new", namely "new organizational methods of productivity", "new economic development" and "new digital economy paradigm" to make top -level design on the platform economy, and encourage the development of new formats for platform economies to accelerate the cultivation of new new forms of economy growth point. This is a major opportunity for the economic development of the platform. As a new format of the platform economy, social e -commerce has stood on the new wind of growing up.
2019 Social e -commerce market in the middle of the state will break through 2 trillion
as a new format. Social e -commerce is a network media based on social media or supporting social interaction. E -commerce for service. In recent years, the development of my country's social e -commerce companies has been in the ascendant, and a number of companies with huge potential for development have emerged. According to public statistics, the compound growth rate of my country's social e -commerce market in the past five years is 60%. In 2018 100 million yuan, reaching 2060.58 billion yuan, an increase of 63.2%year -on -year. The number of social e -commerce companies in my country has exceeded 500 million, and the number of employees exceeds 40 million.
2014-2019 Social e-commerce market-based models and growth conditions in China
n
-In 2019 Chinese social e -commerce employees statistics and forecasts
In production and distribution, social e -commerce has achieved iteration of traditional e -commerce models and became the main force of e -commerce innovation. The role of social e -commerce in promoting the innovation of mass entrepreneurship, promoting industrial upgrading, expanding the consumer market, and increasing employment cannot be underestimated.
S social e -commerce its own advantages
Compared with traditional e -commerce, social e -commerce has unique advantages such as experiential purchases, users' active sharing, and rich sales scenarios. Loved by young people. The development of social e -commerce, while reducing the cost of corporate marketing, has also made consumers more affordable. As we all know, in the traditional commodity circulation channels, marketing costs are relatively high, and these costs are ultimately paid by consumers. Today, with the popularity of mobile social applications, relying on consumer information resource sharing and developed logistics systems, merchants do not need to advertise on social e -commerce platforms, and they can larger business by sharing directly on social media.
I. As the expression form of the platform economy, social e -commerce has obvious advantages in brand cultivation. In the past, cultivating a well -known brand in the traditional market took more than ten years or more, and the rise of social e -commerce has greatly accelerated this process. Many start -up brands and regional brands are "hidden in the deep mountains". After the spread of new media such as the live broadcast platform, they "become famous in the world in one fell swoop" in the short term.
In view of the important role of the platform economy, including social e -commerce, in terms of optimizing resource allocation and promoting cross -border integration and development, the guidance issued by the State Council proposes to increase policy guidance, support, and guarantee Supervision, support the development of new formats and new models, promote the healthy growth of the platform's economy, and promote new development with new kinetic energy.
Cofacious policies 5G technology promotes new air outlets
S social e -commerce, which is essentially a kind of innovation in the marketing model and sales channels of the e -commerce industry. However, this model innovation is not unable to copy, and it is difficult to become the core competitiveness of the enterprise. For consumers, no matter what kind of marketing model of the enterprise adopts, the cost -effectiveness of goods and the efficiency of delivery services determine whether users can loyalty to the platform and whether they are willing to continue to buy. With the intensification of industry competition, the marginal effects of user growth brought about by social exchanges are gradually decreasing, which put forward more requirements for the refined operation and supply chain capacity of social e -commerce platforms.
Therefore, strengthening brand management, improving quality control, improving service levels, improving user experience, and enhancing platform image has become a problem that must face the high -quality development of social e -commerce platforms. It can be said that the entire social e -commerce industry is experiencing the transformation from extensive growth to refined operations. The issuance of the State Council's guidance coincides with the time, creating a suitable development environment for social e -commerce. With the advancement of "Internet Entrepreneurship and Innovation", a new generation of information infrastructure such as 5G has accelerated the construction, and the social e -commerce industry has ushered in a new spring of growth.
In more data sources and analysis, please refer to the "Analysis Report on the Market Prospects and Investment Strategic Planning of the Chinese Social E -commerce Industry Industry Industry in the Foresight Industry Research Institute". At the same time Solution such as declaration, industrial park planning, industrial investment promotion and other solutions.
First of all, there are many factors to consider the development prospects of an industry. To a certain extent, strictly speaking, e -commerce is not an industry, but a platform or a resource. Through Baidu, the concept of the industry refers to the organizational structure of the same nature in the national economy or other economic and social operating units or individual organizational structure systems. There are many forms of e -commerce, such as Taobao and JD. Many people can settle in and provide a platform and traffic resources for those who want to be an e -commerce. There are also WeChat social platforms, emerging groups of WeChat and purchasing personnel, and WeChat social platforms also provide platforms and resources for these. So e -commerce is not an industry, but a platform and resources.
The e -commerce sells a lot, clothing, cosmetics, food, electrical appliances, etc. In fact, this is the industry segment, so you cannot talk about the e -commerce industry alone. Clothing is now relatively competitive, so the prospect of this industry is not too large, depending on how operations are operated, and some of our new industries, the industry and health series industry prospects are very large. The current pet supplies market is large, whether online or offline. The development prospects of the industry are good. Whether it is online or offline, it will be better, so it cannot be deemed to define the industry's development prospects of e -commerce separately. E -commerce is the best resource and platform provided by this society to the public.
The mainstream platforms are mainly traditional e -commerce platforms, such as Taobao, JD.com, Pinduoduo, and social e -commerce platforms, such as Douyin, Kuaishou, etc. A relatively low platform, this will be a little easier, like JD.com and Tmall's entry fees are very high. For novices, if funds are not sufficient, it is not recommended to do it;
A relatively hot platform, but in the past, basically did it for many years on Taobao, and there were to deal with the tail goods. Everyone also knew that Pinduoduo was basically low -cost products. For novices, the competitive environment is too bad, it is not recommended to do it;
. The rest is Taobao. This platform has developed to the present, the rules are relatively complete, and the market tolerance is also very strong. There are low -end and middle and high -end, and the degree of user trust is relatively high. If you start with Taobao, you can better master the core gameplay of some e -commerce. It will be easier to do other platforms in the later stage.
So traditional e -commerce platforms, choosing Taobao will be better
The potential for social platforms is very good, and it is currently in a explosive period. For Douyin, the turnover of cargo transaction in 2020 is for 2020 Over 500 billion, it is more than three times in 2019. There are more opportunities to wait for digging
, but the threshold for social e -commerce will be a bit higher. Not everyone is suitable for doing. What about it?
Compared with traditional e -commerce, social e -commerce is more needed for one -handed supply.
It first compared to large anchors, some partners are difficult to talk about cooperation with some small sellers without experience and the foundation of the goods, and the high commission platforms such as Taobao Alliance and Selection Alliance are not so good There is no advantage in the price, and the profit space is small, so it is not recommended to choose.
And as far as the live broadcast is concerned, the stability of the supply is also very important. The inventory of these platforms, including delivery time, after -sales, etc. It is a big problem. The most important thing for live broadcasts is word of mouth.
Although traditional e -commerce will also burn through the traffic, as long as one model is bursting, the weight is up, even if the sales are not promoted, the sales volume is relatively stable.
The social e -commerce needs greater demand for traffic. I have seen many sellers promoting money on information flow and smashing money hard heaps. The input -output ratio is OK, how much it is smashed, so you don't have sufficient funds. You can't play this way of playing.
Is a good anchor is important for social e -commerce, which is also the characteristics of social e -commerce, but good anchors are not so easy to find. Many people start broadcasting every day, but there are not many anchors with more flowing water every day, but there are not many anchors with more flowing water. And the ability to see the anchor.